Monday, 10 November 2014

Politics & Diversity in Fashion

Fashion weeks: the big 4
Paris, London, Milan, New York

Fashion and politics have a long and multidimensional relationship, fashion’s political voice taking on a wide variety of guises inside and outside of the pillars of state. Issues such as leather, fur, sweatshops can be controversial, because they question ethical values in the fashion industry. 

Nowadays they have become less acceptable, and increased public opinion, holding protests, campaigns and strikes to act against these issues. 

Example: Marketing suite on Saville Row to buy all the brands that sit on the Row - 'Value of Heritage' as they would get paid more there, than at home, for example, in China.


Changing the role of fashion
The face of fashion has changed in its nature over the past 20 yrs. Should fashion institutions educate new designers/design students to think about diversity in oder to make them commercially viable? Does contemporary British fashion/High Fashion reflect modern Britain?

All Walks: Beyond the Catwalk 
In order for fashion to work, it has to speak to the public. Females who smile on the front of a cover would sell more copies as oppose to those who look/model miserably - What is fashion doing and how should it be shown? Individuality. 

All Walks Beyond the Catwalk is an initiative founded by Caryn Franklin, Debra Bourne and Erin O’Connor working with influential catwalk designers, top industry creatives and fashion students and their colleges to challenge the fashion industry’s dependence on unachievable and limited body and beauty ideals.


It features females of all shapes, sizes, age, skin colour etc to make women feel good about themselves, thus no one is singled out. Fashion has got to make you feel special. (Hyper Reality)





Men
People usually perceive fashion as predominantly a female forward industry, however, men are not seen to follow the catwalk and future trends as women do. Instead, they search for inspiration from celebrities and the those in limelight.

Sports, film, music, and celebrities play a large role in the fashion industry for inspiring men and the way they perceive fashion in general. 





Not only do men keep up to date with garments and accessories, but grooming in particular is important, especially chest hair. Back in 1995 when Pierce Brosnan played the iconic role of James Bond, the actor had a full chest of hair which was then a common feature in most men. Nowadays, Daniel Craig has a fully shaven chest with no hairs, influencing men to have a bare chest. As times have changed, what is now seen as desirable, has manipulated over time.

Breakthrough in Fashion
Otherness - what is different? 

The 1966 British Vogue cover featured Donyale Luna, the first ever black woman to feature on Vogue, photographed by David Bailey, one of the most famous photographers at the time. 

With this, she inspired a new turn for the fashion industry and the public, for black models having their spotlight for fashion. This opens windows for models such as, Naomi Campbell, Jordan Dunn, Tyra Banks and many more to be able to have the opportunity to model on covers and break down the barrier. 




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