The Flat Age Society

THE FLAT AGE SOCIETY

What?

Age isn't just a number, its a flat. Forget all the stereotypes about people over 60. Flat-Agers of the future aren’t defined by their age, they’re moved by their interests, passions and ambitions, just like everyone else.

Who?

Cultural icons such as, David Bowie 67, Anna Wintour 64 and Mick Jagger 70. 

Although they are famous individuals, how we think of these people as they move into their 60s and beyond helps us to show just how much our conception of age has changed.

Nowadays people are eating much healthier, exercising and retiring much later or even, not at all. They are determined to maintain their "immortal" bodies with advanced beauty and exercise to flaunt their style as Flat Age Fashionistas and indulge in Flat Age Drinks. 

The 60+ are starting successful businesses, and moving in on vital tech as Flat Agers are the most rapid adopters of social media networks in the United States, with usage rising to 43% of over-65s in 2013 as well as design for life to create a connected, instinctive lifestyle.

& Other Stories with 65 year old model, Ingmari Lamy

Start Something New - IKEA advert focuses on the active lifestyle of the Flat Age