A touchpoint is any way you experience a brand. So, this includes:
- Buying/selling channels
- Distribution - stock, where to do exclusives etc.
- Service
- Transactions
- Classic advertising (above the line)
- Product placement (below the line)
- Advertorials
- Viral adverts
- Social networking e.g. "Art of the Trench" by Burberry
- Sales staff
- Point of sale
The ultimate goal is to have each touch point reinforce and fulfil your marketplace promise.
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